- Witnessed the hardships faced by Vietnamese women seeking their beauty in an era of unprecedented competition and an abundance of choices.

 “Consumers want to feel not only like they are getting a good product, but that they are getting it from a good brand”

Consequently, Nalee Co., was established in 2016 with the aim to bring high-quality, affordable and authentic beauty & well being products to Vietnamese people.


 “Beauty Shine All” is our slogan

Nalee perceived to be more than its price points, the brand are living, breathing entities with personalities, goals and values. Everyone is beautiful in their own way. Some do not know how to & Nalee will help them to make things come true by our products/ services.